Len Backus

​​Len leads great sales teams. For over 25 years he has built and led teams whose members were proud of their success with companies that were proud of them.

Len’s teams sold mostly emerging technology products and services used both by consumers and enterprises as components in their own products. Some were startups and some were established suppliers expanding into new markets. Three of his companies did IPOs based on the success of his teams.

Len’s teams succeed because he works with company founders and executives to clearly define the company’s unfair competitive advantage and he mentors his teams to frame the advantage to solve painful problems their customer’s experience. Len hires sales people who are inquisitive and who challenge the status quo, but who are listeners who will represent customer interests in defining solutions.

Len has a technical background giving him respect from customers and his company’s engineering teams. That said, he has spent most of his career applying the resources needed to close the deals that make the numbers.

Len earned a BS in Electrical Engineering from the University of Washington and an MSEE from the University of Southern California as a Hughes Masters Fellow. He lives with his family in Redmond, a suburb of Seattle, Washington.

Build and lead great sales teams who help their companies dominate their markets, are proud of their success and whose companies are proud of them

Our Vision

Business Solutions

A range of services from sales strategy definition, sales operations to completely outsourced sales leadership

Our Leadership

Our Strength


Hire Us

Let us lead your great sales team or give you the tools to be the leader of your great sales team                 

Find Talent

We evaluate, hire, train, mentor and lead sales people, sales leaders and sales operations teams.       

Our Goal

Help our clients dominate their markets with great sales teams